Amanda M. Smith

Director of Marketing at OPTO International, Inc. 


With a true passion for retail and the science of retail design, Amanda has focused on building personalized experiences through the enhancement of retail environments during her 13 years with OPTO International, Inc. In the early stages of her career, she provided design-led consultation to retailers, developed successful fixture programs for nationally recognized specialty retailers and focused on the positioning and marketing of OPTO's products and services. 


As a member of OPTO's Product Development Advisory Committee, she provides market analysis, identifies trends in retail growth, finishes and materials and the operational requirements of retail. At the core, she believes that focusing on collaborative growth and the profitability of OPTO's clients positions the brand as a leader in retail display solutions.